Sports entertainment company Topgolf announced today that it’s launching an immersive experience in Fortnite via its UEFN platform. According to the company, this experience features several of the games available in physical Topgolf locations, including teeing off and racing. It launches today with promotional support from several popular Fortnite creators.
The map features a Topgolf location where players can partake of multiple minigames, including Swing Showdown, a golfing minigame; Topgolf Speedway, a racing challenge, and Golf Ball Ramp Jump Challenge & Whack-a-Ball. Another minigame is Topgolf World Tour, a hero mode where players are a golf ball navigating a tabletop speedrun course in four Topgolf locations in Santa Monica, Bangkok, Dubai and Las Vegas.
Geoff Cottrill, Topgolf’s chief brand officer, said in a statement, “At Topgolf, we’re always seeking for ways to connect people through play, and our collaboration with Fortnite is the perfect way to bring the fun of Topgolf to the virtual world. This map is designed to deliver the same excitement and energy you experience at one of our venues. We can’t wait to see how players come together to enjoy the game in a whole new way!”
Topgolf has created the game in partnership with Zoned, a marketing agency under Gamesquare; and it’s also planning to hold a tournament using the map’s minigames. Carlos Tovar, Zoned president, added, “We’ve loved bringing Topgolf to life in Fortnite. What we’ve created is a memorable, engaging experience for gamers by merging traditional sports with the digital world – authentically bringing Topgolf into players’ living rooms. At Zoned, we believe projects like this show the potential of immersive branded content and how it can deliver value for both brands and gamers alike.”
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Topgolf also announced that, to mark the occasion, it’s collaborating with several streamers to help promote the map, including Bugha, Nate Hill, Kazify and Clix. It also plans to hold a tournament featuring the World Troup minigame, where the winner receives free Topgolf gameplay for life.