Serial entrepreneur Gal Erlichman has held many roles and started companies in several spaces. In his latest venture, he is looking to disrupt the stagnant field of traditional agency marketing with his new company, PESO.IO. This AI-driven online marketing service incorporates the many separate aspects of traditional marketing into a single platform, paving a fresh path for online growth and promotion efforts.
Gal’s beginnings
Gal began his story of personal growth in the army during mandatory service. He was faced with high-stress environments, tough physical training, and rigid discipline. His experience in the army taught him to be adaptable and resilient in the face of adversity. Following his time in the army, Gal attended the Arison School of Business. With this education, he gained practical insight into the world of business by working as a stockbroker, but he was soon ready to expand his horizons.
How Gal entered the tech space
Gal would change roles a number of times, managing investments in Las Vegas for a period before changes in the markets led him to work in the tech industry, where he found his true passion. For a few years, he would establish companies in the social media space, setting ambitious goals that he drove his team to achieve. Through his leadership, his social media companies helped many businesses grow their online presence.
Frustrations reveal the need for PESO.IO
However, during his work, Gal was frustrated by unreliable marketing agencies. Gal determined that his next venture would change this. With this decision, PESO.IO came to be.
How PESO.IO makes the difference
PESO.IO’s COO, Rob Vegas, notes that the “marketing solution integrates PR, brand ambassadors, SEO, and content creation into one platform, slashing the cost that traditional agencies charged for the same service.” And, with the rise of AI technologies, the team at PESO was quick to incorporate an AI assistant that would resolve poor communication and issues surrounding the typical agency experience. “With the integration of all marketing aspects into one place and an innovative AI assistant, better known as LIV, PESO.IO is able to help anyone tailor the company’s services to fit their business needs,” adds Chris Berry, the company’s CRO.
PESO.IO was also established with the recognition that, while some business owners may continue to prefer traditional full-service agencies, the future lies with technology. As a company, they see that the need for conventional marketing agencies will diminish as changes in the industry continue, and businesses will need to keep up with new, streamlined methods.
PESO.IO’s all-inclusive future
Today’s businesses are looking for complete control and transparency, better pricing, and an enhanced experience. Driven by the earnest desire for autonomy and enabled by increasingly innovative digital tools, platforms that empower users to change the marketing game will make all the difference in business building, and PESO.IO is set to make a difference. PESO.IO is moving away from the status quo of traditional agency marketing, consolidating services into an all-inclusive platform with an emphasis on transparency and innovative solutions.
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